WorkTypography, 70% lighter
Typography, 70% lighter
While unifying the type hierarchy for Shop and Outlet, we hit a problem that wasn’t visual at all. Brand fonts were heavy, expensive to distribute and slowing pages down. The answer wasn’t fewer styles, it was a different architecture.
- −70%Total font weight served
- 300-600 msEstimated faster load, especially on first visits
- 2 TB+Monthly font traffic that was being over-served
This case study includes confidential details
The summary and results above are public. The rest, how the project actually worked, is shared under a password because it covers information Mango hasn’t made public. If you’re a recruiter or hiring manager and don’t have it, get in touch and I’ll send it over.